Vol. 1 No. 1 (2025): Maiden Issue
Articles

Effects of advertising on product satisfaction: Mobile device purchase

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  • Fe B. Tacang,
  • Rosefe Tubosa,
  • Nellien Sabaduquia,
  • Warren L. Acain,
  • Juliet C. Bolocon
Fe B. Tacang
St. Peter’s College
Rosefe Tubosa
St. Peter’s College
Nellien Sabaduquia
St. Peter’s College
Warren L. Acain
St. Peter’s College
Juliet C. Bolocon
St. Peter’s College
Categories

Published 2025-12-31

Keywords

  • product satisfaction,
  • advertising,
  • mobile device,
  • business students,
  • significant association

How to Cite

Tacang, F., Tubosa, R., Sabaduquia, N., Acain, W., & Bolocon , J. (2025). Effects of advertising on product satisfaction: Mobile device purchase. Sidhaya: The Official Research Journal of Bulacan State University, 1(1), 16–25. Retrieved from https://sidhaya.bulsu.edu.ph/index.php/sidhaya/article/view/24

Abstract

This study investigates how advertising influences product satisfaction among business administration students when purchasing mobile devices. The research examines the relationship between product advertising experience and product satisfaction, considering socio-demographic characteristics such as age, gender, and income. The study employs a descriptive-correlational research design with a quantitative approach, surveying 164 business administration students. Positive advertising interactions are associated with higher product satisfaction levels regarding performance, features, quality, and value. A significant negative correlation (r = -0.253, p < 0.05) exists between the socio-demographic profile of respondents and product advertising experience. Product advertising experience positively correlates with product satisfaction (r = 0.550, p = 0.000). Understanding how different advertising approaches resonate with various demographic segments can help businesses enhance their marketing strategies, promoting greater customer satisfaction and loyalty in a competitive market.

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